They did it again. Esselunga hit again by scoring another blow. Probably the most innovative and volcanic retailer in Italy, Esselunga, despite the vicissitudes that were close to a sale and the death of Bernardo Caprotti, managed not to lose the focus and bring home another success, the Christmas campaign: a very important moment for the Italian retailer. The peak trading, what Americans call the period of peak of Christmas sales is not yet finished that it is already clear that the Esselunga team has flashed the bench.
The promotional dynamic is innovative and inspired by the large American shopping centers. 1000 iPhone 7 per day, magnum of Prosecco and vouchers for a total of 216 thousand awards over 24 days. Numbers so important that it makes your head spin: it means that every day 9 thousand prizes are won, with related social sharing of happy customers who they made it. Yet it is not so difficult, the chances of winning are slightly below 1%..
And it is with these numbers, typical of the scratch cards andWin for life Esselunga manages to bring the magic of Christmas to life for millions of consumers who already imagine leaving the supermarket with the latest gadget of the moment without having to pay for it.
Esselunga has scored another blow. A strong advertising campaign accompanied by an impressive and extremely effective promotional mechanism that recalls the dynamics of lotteries and gambling, highly engaging for consumers who dream of being the next to win. The result is millions of compulsive expenses made by Italians who want to accumulate cards to win and countless social interactions of those who won and those who hope for it.
It is to be imagined that, from up there, the founder Brianza smiles smugly.